More than just a fad, Rose wine is the trend

  • Tuesday, Day 29/09/2020
  • Since 1990, the consumption of rosé wine has continued to rise in France. And today, one in three bottles of wine purchased is a bottle of rosé! (according to IRI). In France, 9 out of 10 wine lovers love rose wine. It is no more a fad, but a trending. The consumer market for rosé is estimated at 36 million people. 

    Rose wine is in tune with our lifestyle

    We don't live like our grandparents did. Rosé wine has made a place for itself in today's society. Because it is perfectly aligned with the evolution of new consumer and lifestyle trends: less structured meals, cuisines from around the world in our plates, simple and direct gastronomy, an interest in discovering new things and a desire for conviviality above all else and for immediate enjoyment.

    Rosé provides a different vision of wine, one that is more accessible, without the burden of tradition: it's the wine of freedom.

    Rose wine is a lifestyle
    Rose wine is a lifestyle

    Exports of The enthusiasm for rosé extended beyond the borders of France. As a result, Vins de Provence exported 40 million bottles in 2016. They love it in the US, buying up 43% of the total quantity sold abroad.

    Rose: The oldest and most modern of wines

    Rosé wine is not just the trendy wine of the 21st century. When the Greeks planted the first grapevines in Provence 2,600 years ago, they were already making rosé! This was because wine-making techniques in those days were different: the method of macerating red grapes, which gives red wine its colour, was unknown or, at the least, very uncommon. Wine made from red grapes was therefore rosé. In other words, Provence is the oldest wine region in France, and rosé is the oldest known wine!

    Rose: The oldest and most modern of wines

    Chateau Gassier - the leading producers of rose wine in Provence

    In Provence, making rosé is a speciality, and a longstanding way of life, thanks to Provence's climate, terroir and varietals which are perfectly suited to this wine. It is only logical then that Provence should be the number one French region for the production of rosé wines: 156 million AOC bottles in 2016, accounting for 42% of rosé production nationwide and 6% around the world! In the minds of consumers too, we are the top wine region associated with rosé. This is no surprise: we are the only ones to dedicate 89% of our vines to that wine! From vineyard management to wine-making, by way of the choice of varietals, every step is carefully thought out by Provence's wine-growers to ensure they produce high-quality rosé wines.

    Da Loc Company is proud to be the exclusive importer of Chateau Gassier rose wine in Vietnam.
    Please visit WeWine stores - retail of Da Loc or contact us to experience, and get more information about these excellent wines.

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